Principal, Workday Marketplace Marketing Lead

Workday

Not specified; not specified; not specified
Hybrid (50% in-office and 50% remote)
8+ years b2b saas marketing experience
Partner ecosystem or technology marketplace expertise
Pipeline and revenue impact delivery
Workday is seeking a Principal, Workday Marketplace Marketing Lead to develop and execute marketing strategies that drive growth and adoption of its Marketplace. The role involves collaboration across various teams to enhance partner marketing and optimize performance metrics, targeting candidates with extensive experience in B2B SaaS marketing

Job Summary

  • This role owns the marketing strategy to drive growth, adoption, and revenue impact from the Workday Marketplace ecosystem.
  • The position requires blending partner marketing, product marketing, and performance marketing to increase customer discovery and qualified leads.
  • Workday offers a flexible work approach requiring at least 50% time in-office or with customers/partners per quarter.

Matching Summary

Match Score: 85

Workday is seeking a Principal, Workday Marketplace Marketing Lead to develop and execute marketing strategies that drive growth and adoption of its Marketplace. The role involves collaboration across various teams to enhance partner marketing and optimize performance metrics, targeting candidates with extensive experience in B2B SaaS marketing.

Salary

Not specified; Not specified; Not specified

Skills & Requirements

Must-have

  • 8+ years B2B SaaS marketing experience
  • Partner ecosystem or technology marketplace expertise
  • Pipeline and revenue impact delivery
  • Marketing funnel optimization and analytics
  • Co-marketing program design and execution

Nice-to-have

  • Cloud ecosystem co-marketing experience
  • Integrated campaign management across channels
  • Conversion optimization experimentation skills
  • Strong storytelling and writing abilities
  • Cross-functional collaboration in large orgs

Key Requirements

  • 8+ years of B2B SaaS marketing experience
  • Proven track record of pipeline or revenue impact
  • Experience within partner ecosystems or marketplaces

Work Rights

Not specified

Tailored Resume

Cover Letter