Manager Marketing Automation & Crm

MAISONS DU MONDE FRANCE

Nantes, France
On-site
Marketing automation tool selection
Crm strategy and roadmap
Customer journey design
Maisons du Monde is seeking a Manager of Marketing Automation & CRM to lead their strategic initiatives in Nantes, France. The role involves overseeing the migration to a new CRM tool and optimizing marketing automation processes to enhance customer engagement and business performance

Job Summary

  • Rejoins Maisons du Monde en tant que responsable CRM & automation et deviens l’architecte de notre succès, en façonnant chaque espace comme un lieu d’inspiration et de convivialité.
  • Mener l'appel d'offre pour le choix d'un nouvel outil de Marketing Automation/CRM et assurer son déploiement, y compris l'intégration des données et la migration des cycles existants.
  • Assurer le suivi hebdomadaire et mensuel du CA et du trafic généré par l'Automation Marketing.

Matching Summary

Match Score: 85

Maisons du Monde is seeking a Manager of Marketing Automation & CRM to lead their strategic initiatives in Nantes, France. The role involves overseeing the migration to a new CRM tool and optimizing marketing automation processes to enhance customer engagement and business performance.

Skills & Requirements

Must-have

  • Marketing Automation tool selection
  • CRM strategy and roadmap
  • Customer journey design
  • Data specification for marketing
  • Campaign performance reporting

Nice-to-have

  • Client-centric company culture
  • Inspiration and conviviality
  • Commitment to sustainability
  • Inclusivity and diversity

Key Requirements

  • Product Owner / MOA experience
  • Experience with Marketing Automation/CRM tools
  • Data integration and migration
  • Change management

Work Rights

Not specified

Tailored Resume

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