Marketing Automation Manager

Workday

Pleasanton, CA, USA
Base: $112,000 - $168,000 usd (pleasanton); base: ...
Fully remote
5+ years marketing automation experience
Enterprise-scale marketo instance management
Deep knowledge of salesforce integration
The role involves evolving the core marketing tech stack by acting as the primary architect for the Marketo foundation

Job Summary

  • The role involves evolving the core marketing tech stack by acting as the primary architect for the Marketo foundation.
  • You will build AI-ready data foundations and identify opportunities to implement AI-driven features for operational efficiency.
  • Workday offers a flexible work approach requiring at least 50% time in-office or field, combined with competitive compensation including bonus and stock grants.

Matching Summary

The role involves evolving the core marketing tech stack by acting as the primary architect for the Marketo foundation.

Salary

Base: $112,000 - $168,000 USD (Pleasanton); Base: $94,600 - $168,000 USD (Other US locations); Bonus/Equity: Eligible for Workday Bonus Plan and annual refresh stock grants

Skills & Requirements

Must-have

  • 5+ years Marketing Automation experience
  • Enterprise-scale Marketo instance management
  • Deep knowledge of Salesforce integration
  • AI-driven feature implementation in MarTech
  • Technical documentation for marketing operations

Nice-to-have

  • Experience with Adobe Journey Optimizer
  • Familiarity with Adobe Real-Time CDP
  • Project management certification or experience
  • Background in M&A data migrations
  • Curiosity for AI in MarTech

Key Requirements

  • 5+ years in Marketing Automation or Operations
  • Experience managing enterprise-scale Marketo instances
  • Deep technical mastery of Marketo and Salesforce

Work Rights

Not specified

Tailored Resume

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