Senior Lead - B2b Marketing, Run Specialty

On Shop

New York City, New York, United States
Base + bonus + equity: $175,000-$215,000; benefits...
On-site
8+ years b2b marketing experience
Run specialty or footwear industry expertise
2+ years people leadership experience
You will drive the strategic marketing direction for National Run Specialty Key Accounts and Regional channels to ensure brand dominance on the footwear wall

Job Summary

  • You will drive the strategic marketing direction for National Run Specialty Key Accounts and Regional channels to ensure brand dominance on the footwear wall.
  • The role requires leading a dedicated pod of marketing specialists to deliver hyper-local activations while balancing national scale with bespoke community needs.
  • Candidates will receive competitive compensation including base, bonus, equity, medical benefits, and an industry-leading PTO package.

Matching Summary

You will drive the strategic marketing direction for National Run Specialty Key Accounts and Regional channels to ensure brand dominance on the footwear wall.

Salary

Base + Bonus + Equity: $175,000-$215,000; Benefits: Medical, dental, vision, 401k, PTO; Perks: 11 paid holidays, product perks

Skills & Requirements

Must-have

  • 8+ years B2B marketing experience
  • Run Specialty or footwear industry expertise
  • 2+ years people leadership experience
  • Tiered channel strategy development
  • Cross-functional stakeholder management

Nice-to-have

  • Entrepreneurial mindset in marketing
  • Calculated risk-taking approach
  • Agile workflow refinement skills
  • Community-first activation experience

Key Requirements

  • 8+ years functional experience in B2B marketing
  • 2+ years direct people leadership experience
  • Deep expertise in running or outdoor retail landscape
  • Ability to travel up to 30% of the time

Work Rights

Not specified

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