Digital Marketing Lead Analyst

Work From Home With CiCi

Charlotte, North Carolina, United States
Base: $107,120.00 - $160,680.00; bonus/equity: dis...
Onsite
Digital marketing strategy
Campaign execution
Performance measurement
The role is responsible for the end-to-end digital marketing strategy across retail campaigns, focusing on transformation and growth initiatives to drive increased accounts, sales, and engagement in the Digital channel

Job Summary

  • The role is responsible for the end-to-end digital marketing strategy across retail campaigns, focusing on transformation and growth initiatives to drive increased accounts, sales, and engagement in the Digital channel.
  • Key responsibilities include operationalizing the campaign process, partnering across marketing, product, channel, and tech teams for flawless execution, and measuring digital performance to provide regular reporting and insights.
  • The company offers competitive employee benefits, including medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs, along with paid time off packages.

Matching Summary

The role is responsible for the end-to-end digital marketing strategy across retail campaigns, focusing on transformation and growth initiatives to drive increased accounts, sales, and engagement in the Digital channel.

Salary

Base: $107,120.00 - $160,680.00; Bonus/Equity: discretionary and formulaic incentive and retention awards; Benefits: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs.

Skills & Requirements

Must-have

  • digital marketing strategy
  • campaign execution
  • performance measurement
  • full funnel conversion
  • agency relationship management
  • digital channel optimization

Nice-to-have

  • collaboration across departments
  • risk assessment
  • customer lifecycle management
  • innovation and enhancement opportunities

Key Requirements

  • 5+ years marketing experience
  • project leadership experience
  • digital acumen
  • familiarity with digital reporting and analytics
  • Bachelor's degree required

Work Rights

Not specified

Tailored Resume

Cover Letter