Director Of Trade Shows & Third Party Events

Workday

Pleasanton, CA, USA
Base: $195,000 usd - $292,400 usd; bonus/equity: m...
Hybrid (minimum of 50% in-office time quarterly)
Strategic third party events and tradeshows
Event strategy frameworks
Marketing automation and crm tools
Workday is seeking a Director of Trade Shows & Third Party Events to lead the strategic alignment and execution of their event programs, enhancing brand awareness and lead generation. The ideal candidate will have over 12 years of experience in managing third-party events, strong communication skills, and familiarity with CRM tools

Job Summary

  • Your primary mission will be to lead the team in driving lead generation and elevate brand awareness through key industry and persona third-party conferences.
  • Delivery of the playbook which will be utilized to manage pre-event preparation, in-event activities and post-event follow-up to optimize lead generation opportunities and determine event ROI while ensuring all stakeholders are working together to deliver a high-quality prospect experience.
  • In return, we’ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul.

Matching Summary

Match Score: 85

Workday is seeking a Director of Trade Shows & Third Party Events to lead the strategic alignment and execution of their event programs, enhancing brand awareness and lead generation. The ideal candidate will have over 12 years of experience in managing third-party events, strong communication skills, and familiarity with CRM tools.

Salary

Base: $195,000 USD - $292,400 USD; Bonus/Equity: May be eligible for Workday Bonus Plan or role-specific commission/bonus, annual refresh stock grants; Benefits: Comprehensive benefits package

Skills & Requirements

Must-have

  • Strategic third party events and tradeshows
  • Event strategy frameworks
  • Marketing automation and CRM tools
  • Leveraging event analytics
  • Lead generation and brand awareness

Nice-to-have

  • Curious minds and courageous collaborators
  • Sun-drenched optimism and drive
  • Embrace change in a fast-paced environment
  • Influence and collaboration skills

Key Requirements

  • Minimum 12+ years of experience
  • Ability to work with minimal supervision
  • Strong familiarity with Salesforce and Marketo
  • Proven track record leveraging event analytics

Work Rights

Not specified

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