The role involves planning and directing public relations and marketing programs to maintain and increase facility census while providing accurate community information
Job Summary
The role involves planning and directing public relations and marketing programs to maintain and increase facility census while providing accurate community information.
Candidates must develop written policies governing the release of resident and employee information in strict accordance with current Privacy Rules and Regulations.
The position requires preparing a departmental operating budget, supervising staff, and ensuring all employees follow established procedures for information release.
Matching Summary
The role involves planning and directing public relations and marketing programs to maintain and increase facility census while providing accurate community information.
Skills & Requirements
Must-have
Bachelor's Degree or equivalent experience
5 years healthcare marketing experience
HIPAA privacy rule compliance
Budget preparation and resource allocation
Public relations policy development
Nice-to-have
Creative support for resident programs
Community service and civic group liaison
Emergency public relations management
Strong interpersonal rapport building
Internal communication strategy implementation
Key Requirements
Bachelor's Degree from accredited college/university
Five years experience in marketing/public relations in health care setting