This role operates the always-on IMX engagement engine to activate connected organic social and owned digital journeys that convert attention into first-party data and revenue
Job Summary
This role operates the always-on IMX engagement engine to activate connected organic social and owned digital journeys that convert attention into first-party data and revenue.
The successful candidate will orchestrate influencer content, publishing, and community activation while integrating with Media and EPICS teams to drive brand love and commercial impact.
Candidates must manage social, content, CRM, and community agencies to ensure speed, quality, compliance, and value delivery within a tightly integrated OU-Market model.
Matching Summary
This role operates the always-on IMX engagement engine to activate connected organic social and owned digital journeys that convert attention into first-party data and revenue.
Skills & Requirements
Must-have
8+ years in social digital marketing
Organic social and owned digital execution
First-party data acquisition and CRM
Social commerce and community management
Agency and partner management experience
Performance optimization and ROI tracking
Nice-to-have
AI and automation innovation skills
Crisis response and trend-led activations
Fast-moving ambiguous environment adaptability
Cross-functional stakeholder influence
Learning culture and continuous improvement
Key Requirements
8+ years of experience in social, digital, or performance marketing
Proven expertise in lifecycle marketing and social commerce
Experience executing first-party data strategies using MarTech tools