Senior Marketing Manager, Home Buying - 12 Month Secondment

Xn Karrirbanken Kcb

End-to-end home loan acquisition
Go-to-market activity
Creative and media performance
The key responsibility of the Senior Marketing Manager, Home Loan Acquisition and Go‑To‑Market is to own and deliver end‑to‑end home loan acquisition and go‑to‑market activity within the Retail Marketing team, with a strong creative and media performance focus to drive CommBank’s product and customer goals

Job Summary

  • The key responsibility of the Senior Marketing Manager, Home Loan Acquisition and Go‑To‑Market is to own and deliver end‑to‑end home loan acquisition and go‑to‑market activity within the Retail Marketing team, with a strong creative and media performance focus to drive CommBank’s product and customer goals.
  • As part of the Retail Marketing team, the role will work closely with Product, Brand, Compliance and various stakeholders across the business to deliver world‑class marketing campaigns with creative flair.
  • We are building a courageous and exceptional marketing team, through applying analytics and insights to deeply understand our customers, delivering relevant and impactful communications and optimising activity through cutting‑edge marketing technology and practices.

Matching Summary

The key responsibility of the Senior Marketing Manager, Home Loan Acquisition and Go‑To‑Market is to own and deliver end‑to‑end home loan acquisition and go‑to‑market activity within the Retail Marketing team, with a strong creative and media performance focus to drive CommBank’s product and customer goals.

Skills & Requirements

Must-have

  • end-to-end home loan acquisition
  • go-to-market activity
  • creative and media performance
  • strategy development
  • insights
  • creative
  • media
  • optimisation
  • reporting skillsets
  • cost per lead
  • cost per acquisition
  • conversions to quality new accounts
  • product marketing
  • communication strategy
  • integrated marketing channels
  • paid media strategy and execution
  • digital marketing
  • performance marketing strategy
  • regulatory, compliance and reputational risk

Nice-to-have

  • strong eye for creative
  • self-motivated
  • driven by data
  • test and learn mindset
  • continuous improvement
  • customer is at the heart
  • courageous and exceptional marketing team
  • analytics and insights
  • cutting-edge marketing technology
  • flexible working options
  • culture of inclusion and respect

Key Requirements

  • 12 month secondment role
  • highly experienced marketer
  • Depth and knowledge of ATL channel creative strategy and execution
  • through-the-line marketing strategy and execution
  • Highly developed project management skills
  • analytical skills
  • strong verbal and written communication skills
  • build strong relationships with internal and external stakeholders
  • positive can-do attitude
  • financial services background
  • sound understanding of financial services retail product and business drivers

Work Rights

Not specified

Tailored Resume

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