Paid Advertising Strategist

Powerdigitalmarketing

Remote
Fully remote
Paid social and paid media platforms
Meta ads, linkedin ads, google ads
Direct response marketing
Power Digital Marketing is seeking a Paid Advertising Strategist to manage and optimize performance marketing campaigns with a focus on eCommerce and lead generation. The ideal candidate will have at least 2-3 years of digital marketing experience, particularly in direct response marketing, and will possess strong analytical and communication skills

Job Summary

  • As the Paid Advertising Strategist, you are responsible for owning the execution, performance, and growth of campaigns within your book of business, tying your efforts to the greater business goals.
  • Responsibilities include full ownership and execution of performance marketing via paid social & paid media native platforms, managing all client budgets, and leading execution of optimizations for performance improvements.
  • The role requires 2-3 years of digital marketing experience, with a minimum of 2 years in Direct Response marketing, specifically in E-Commerce, Lead Gen or B2B, and hands-on experience with Meta Ads and Search Engine Marketing.

Matching Summary

Match Score: 85

Power Digital Marketing is seeking a Paid Advertising Strategist to manage and optimize performance marketing campaigns with a focus on eCommerce and lead generation. The ideal candidate will have at least 2-3 years of digital marketing experience, particularly in direct response marketing, and will possess strong analytical and communication skills.

Skills & Requirements

Must-have

  • Paid social and paid media platforms
  • Meta Ads, LinkedIn Ads, Google Ads
  • Direct Response marketing
  • eCommerce and Lead Gen strategies
  • Full-funnel marketing understanding
  • AI technologies for optimization

Nice-to-have

  • People-first firm culture
  • Innovation and results-driven
  • Growth-obsessed experts
  • Consultative marketers
  • Data science across customer journey

Key Requirements

  • 2-3 years digital marketing experience
  • 1-2 years agency setting experience
  • Minimum 2 years Direct Response marketing
  • Minimum 2 years Meta Ads experience
  • Minimum 2 years SEM experience
  • Proficiency in Google Analytics

Work Rights

Not specified

Tailored Resume

Cover Letter