Bm/sbm-lokelma Mkt-上海

AstraZeneca

Shanghai, China
Deep understanding of customer insights
Develop brand plan and execution plan
Coordinate advisory boards and symposia
The role requires developing comprehensive brand plans, execution strategies, and long-range plans based on deep market analysis

Job Summary

  • The role requires developing comprehensive brand plans, execution strategies, and long-range plans based on deep market analysis.
  • Candidates must coordinate critical external stakeholder activities including advisory boards, symposia, and CME conferences while monitoring implementation metrics.
  • The position involves supporting the sales team through effective selling tools, product training, and field visits to ensure sales objectives are met.

Matching Summary

The role requires developing comprehensive brand plans, execution strategies, and long-range plans based on deep market analysis.

Skills & Requirements

Must-have

  • Deep understanding of customer insights
  • Develop brand plan and execution plan
  • Coordinate advisory boards and symposia
  • Analyze market data and research results
  • Support sales team to deliver objectives

Nice-to-have

  • Interactive influence with KOLs
  • Cross-functional communication skills
  • Strategic thinking for long range plans
  • Creative product campaign development
  • Ability to monitor market dynamics

Key Requirements

  • Knowledge of national healthcare and regulatory environment
  • Understanding of NRDL/PRDL access environments
  • Experience with core, emerging, county, CHC, and retail channels
  • Strong presentation and communication skills
  • Deep product and therapy area knowledge

Work Rights

Not specified

Tailored Resume

Cover Letter