Customer Digital Business Development, Principal (senior Manager)
AIA
8+ years experience in insurance or financial industry
Drive digital engagement initiatives and platform marketing
Manage customer feedback loop and data insights analysis
The role supports the company's mission to help a billion people live Healthier, Longer, Better Lives by 2030 through innovative digital platforms
Job Summary
The role supports the company's mission to help a billion people live Healthier, Longer, Better Lives by 2030 through innovative digital platforms.
You will be responsible for driving customer acquisition, engagement, and nurturing strategies while ensuring all communications comply with regulatory requirements.
This position requires leading cross-functional teams to optimize the customer journey and manage comprehensive feedback loops for AIA+ and AIA Vitality.
Matching Summary
The role supports the company's mission to help a billion people live Healthier, Longer, Better Lives by 2030 through innovative digital platforms.
Skills & Requirements
Must-have
8+ years experience in Insurance or Financial industry
Drive digital engagement initiatives and platform marketing
Manage customer feedback loop and data insights analysis
Ensure compliance with regulated activities and licensing
Lead cross-functional teams and strategic planning
Nice-to-have
LEAN Six Sigma Master Black Belt or Black Belt certified
Proficient in English and Chinese written and presentation skills
Post graduate degree in Business
Experience managing large scale change initiatives
Ability to handle tough negotiations and conflict management
Key Requirements
Bachelor degree in Business (post graduate plus)
8+ years working experience in Insurance, healthcare, or Financial industry
Relevant license for regulated activities if job involves them