The role involves designing complete live streaming scripts, including opening, retention, product presentation, and closing strategies to maximize conversion
Job Summary
The role involves designing complete live streaming scripts, including opening, retention, product presentation, and closing strategies to maximize conversion.
Candidates must analyze live streaming data to continuously optimize scripts and improve UV value and conversion rates.
Haleon is a purpose-driven consumer company offering a unique blend of human understanding and trusted science across brands like Sensodyne and Panadol.
Matching Summary
The role involves designing complete live streaming scripts, including opening, retention, product presentation, and closing strategies to maximize conversion.
Skills & Requirements
Must-have
Live streaming script writing
Conversion rate optimization
Product selling point analysis
Data-driven content iteration
Competitor research and SOP creation
Nice-to-have
Strong storytelling abilities
Deep understanding of user psychology
Familiarity with Douyin platform trends
Experience in e-commerce live streaming
Short video copywriting skills
Key Requirements
Associate degree or higher
1+ years of live streaming script experience
Major in Advertising, New Media, or Chinese Literature preferred