Head Of Digital Strategy & Execution, Wealth Marketing, Director

Publix Serving (Civica)

New York, New York, United States
Base: $170,000.00 - $300,000.00; bonus/equity: dis...
Digital marketing strategy leadership
Global multi-platform ecosystem management
Performance marketing and analytics
This role defines and leads the future of Citi Wealth’s presence across all digital channels, ensuring a seamless and impactful experience for clients and advisors

Job Summary

  • This role defines and leads the future of Citi Wealth’s presence across all digital channels, ensuring a seamless and impactful experience for clients and advisors.
  • The position requires embedding digital marketing strategy from the ground up, integrating performance marketing, martech, content, analytics, UX, and global execution.
  • Citi offers competitive employee benefits including medical, dental, vision coverage, 401(k), life and disability insurance, wellness programs, and paid time off.

Matching Summary

This role defines and leads the future of Citi Wealth’s presence across all digital channels, ensuring a seamless and impactful experience for clients and advisors.

Salary

Base: $170,000.00 - $300,000.00; Bonus/Equity: discretionary and formulaic incentive and retention awards; Benefits: medical, dental, vision, 401(k), life, accident, disability insurance, wellness programs, paid time off

Skills & Requirements

Must-have

  • digital marketing strategy leadership
  • global multi-platform ecosystem management
  • performance marketing and analytics
  • UX/UI and content strategy expertise
  • enterprise marketing platforms experience
  • cross-functional stakeholder influence

Nice-to-have

  • digital transformation project leadership
  • team building and vendor management
  • compliance and risk governance
  • strategic vision with operational precision
  • cross-cultural collaboration
  • innovation and future-focused mindset

Key Requirements

  • 15+ years digital marketing experience
  • experience in large global matrixed organizations
  • proven digital transformation leadership
  • Bachelor's degree required; Master's preferred

Work Rights

Not specified

Tailored Resume

Cover Letter