Experience with iri/nielsen/numerator data systems
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Haleon is seeking an Associate Brand Manager for Theraflu to drive brand performance through analytics and marketing execution in a hybrid work environment. The ideal candidate will have experience in brand management and digital marketing, with a focus on consumer insights and multi-channel marketing strategies.
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Job Summary
This role drives brand performance through strong analytics, effective cross-functional collaboration, and flawless marketing execution for the Theraflu brand.
The position requires owning the digital shelf, managing packaging artwork updates, and supporting the innovation pipeline to strengthen consumer engagement.
Haleon offers a robust Total Reward package including competitive pay, a generous 401(k) plan, tuition reimbursement, and 6 months of paid parental leave.
Matching Summary
Match Score: 75
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Haleon is seeking an Associate Brand Manager for Theraflu to drive brand performance through analytics and marketing execution in a hybrid work environment. The ideal candidate will have experience in brand management and digital marketing, with a focus on consumer insights and multi-channel marketing strategies.
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Salary
Base: $115,765 - $144,706; Bonus: Annual discretionary bonus available; Benefits: Comprehensive program including 401(k), healthcare, and parental leave
Skills & Requirements
Must-have
Bachelor's degree in Business or Marketing
2+ years Brand Management experience
Experience with IRI/Nielsen/Numerator data systems
Digital shelf ownership and content management
Packaging artwork and regulatory compliance management
Nice-to-have
CPG industry background preferred
Full funnel marketing campaign experience
Creative and media agency collaboration
Consumer-focused project leadership
Data-driven pattern identification skills
Key Requirements
Bachelor's degree required
2+ years experience in Brand Management or Digital Marketing
Familiarity with market insight systems like Nielsen or Numerator