Director, Insurance Brand Strategy

CarePlus Health Plans Inc

Arlington, VA, US
Base: $168,000 - $231,000 py; bonus: eligible for ...
**
10+ years brand strategy experience
Enterprise-level marketing initiatives
Regulated industry experience preferred
** The Director of Insurance Brand Strategy at CarePlus Health Plans Inc. is responsible for advancing brand strategy to drive growth and relevance for Humana, Reliance, and CarePlus. The ideal candidate should have extensive experience in brand strategy within regulated industries, particularly healthcare, and possess strong leadership skills. **

Job Summary

  • The role sets the strategic direction for brand-led marketing initiatives across Humana, Reliance, and CarePlus to drive business growth and long-term value.
  • This position partners closely with Consumer Insights, Analytics, and Lifecycle Marketing teams to ensure strategies are grounded in data and deliver measurable impact.
  • Humana offers competitive benefits including medical, dental, vision, 401(k) retirement savings, paid time off, and a bonus incentive plan based on performance.

Matching Summary

Match Score: 75

** The Director of Insurance Brand Strategy at CarePlus Health Plans Inc. is responsible for advancing brand strategy to drive growth and relevance for Humana, Reliance, and CarePlus. The ideal candidate should have extensive experience in brand strategy within regulated industries, particularly healthcare, and possess strong leadership skills. **

Salary

Base: $168,000 - $231,000 per year; Bonus: Eligible for incentive plan based on company/individual performance; Benefits: Medical, dental, vision, 401(k), PTO, parental leave

Skills & Requirements

Must-have

  • 10+ years brand strategy experience
  • Enterprise-level marketing initiatives
  • Regulated industry experience preferred
  • Executive presence and influence
  • Consumer insights and analytics

Nice-to-have

  • Agile marketing model experience
  • Large budget management skills
  • Master's degree in Marketing
  • Innovation and inclusion culture
  • Data-driven decision making

Key Requirements

  • Bachelor's degree required
  • 10+ years progressive experience in brand strategy
  • 3+ years leading cross-functional teams
  • Experience in insurance or healthcare industries
  • Proven track record of enterprise-level success

Work Rights

Not specified

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