Digital Marketing Channel Manager- India Gdc, Gurugram

ERM

Gurugram, India
B2b digital marketing experience
Digital marketing channel optimization
Paid media strategy and performance
This role will be responsible for ensuring best-in-class execution of digital marketing channels, collaborating with the digital marketing campaign team, ERM’s industry and regional marketers and the Digital Marketing Director

Job Summary

  • This role will be responsible for ensuring best-in-class execution of digital marketing channels, collaborating with the digital marketing campaign team, ERM’s industry and regional marketers and the Digital Marketing Director.
  • Own the paid media strategy across channels (search, social, display, programmatic) and manage relationships with UK-based media agencies, ensuring alignment with strategy and accountability for performance.
  • Manage a team of 3 digital marketing professionals focused specifically on website, paid media and UX design/ development, supporting them to achieve individual and team KPIs.

Matching Summary

This role will be responsible for ensuring best-in-class execution of digital marketing channels, collaborating with the digital marketing campaign team, ERM’s industry and regional marketers and the Digital Marketing Director.

Skills & Requirements

Must-have

  • B2B digital marketing experience
  • Digital marketing channel optimization
  • Paid media strategy and performance
  • Website performance optimization
  • Marketing automation and CRM data
  • Data-driven channel strategies

Nice-to-have

  • Consulting firm marketing environment
  • Synthesize performance data
  • Cross-functional initiative leadership
  • People-first organization values

Key Requirements

  • 8+ years B2B digital marketing experience
  • 3+ years managerial/team lead role
  • Proven multi-functional marketing team management
  • Strong working knowledge of Pardot/MCAE, Salesforce, GA4, Google Ads, Looker Studio/Power BI
  • Hands-on project management experience

Work Rights

Not specified

Tailored Resume

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