This role leads the development and execution of Paid Search (SEM) and emerging AI/LLM-driven search ads experiences across the Lithia retail store network
Job Summary
This role leads the development and execution of Paid Search (SEM) and emerging AI/LLM-driven search ads experiences across the Lithia retail store network.
The position requires managing substantial paid search budgets while adapting strategies for traditional search engines and next-gen AI platforms like SGE and ChatGPT Search.
Candidates will receive competitive pay ranging from $85,000 to $120,000 annually plus bonus, along with comprehensive benefits including medical, dental, vision, and a 401(k) plan.
Matching Summary
This role leads the development and execution of Paid Search (SEM) and emerging AI/LLM-driven search ads experiences across the Lithia retail store network.
Salary
Base: $85,000-$120,000 annually; Bonus: Plus bonus determined by skills and experience; Benefits: Medical, Dental, Vision, 401(k), PTO, Employee Stock Purchase Plan
Skills & Requirements
Must-have
4-6+ years search advertising experience
Automotive marketing background required
Google Ads and Google Merchant Center expertise
GA4, GTM, and pixel implementation skills
AI/LLM search systems familiarity
Nice-to-have
Cross-functional collaboration experience
Vendor negotiation and audit skills
Prompt-driven optimization knowledge
Strong analytical and reporting abilities
Experience with emerging conversational assistants