This role will focus on managing the entire category portfolio, driving category growth through strategic marketing initiatives, to maximize category penetration and consumer relevance
Job Summary
This role will focus on managing the entire category portfolio, driving category growth through strategic marketing initiatives, to maximize category penetration and consumer relevance.
Develop and implement category marketing strategies rooted in consumer behavior insights and market trends.
Analyze category performance, consumer trends, and competitive landscape to identify growth opportunities and formulate actionable marketing plans.
Matching Summary
This role will focus on managing the entire category portfolio, driving category growth through strategic marketing initiatives, to maximize category penetration and consumer relevance.
Skills & Requirements
Must-have
consumer insight orientation
distribution channel understanding
category portfolio management
strategic marketing initiatives
consumer behavior insights
market trends analysis
product proposition and key messaging
Nice-to-have
innovation and curiosity
diverse thinking
risk-taking on new ideas
bold ways that matter
Key Requirements
MBA/PGDM with specialization in Marketing or equivalent