Demand Generation Manager, Data Cloud

Workday

Pleasanton, CA, USA
Base: $136,500 - $204,700 usd; bonus/equity: eligi...
Fully remote
5-7 years b2b marketing experience
Direct experience marketing to cio/cto
Hands-on co-marketing with technology partners
This role serves as the primary day-to-day marketing executor for Workday Data Cloud, owning campaign planning and performance reporting for senior IT personas

Job Summary

  • This role serves as the primary day-to-day marketing executor for Workday Data Cloud, owning campaign planning and performance reporting for senior IT personas.
  • The position requires translating GTM strategy into integrated full-funnel demand programs including digital, nurture, ABM, and partner co-marketing initiatives.
  • Candidates must demonstrate a strong understanding of how CIOs and senior IT buyers evaluate and adopt data and AI platforms to shape effective messaging.

Matching Summary

This role serves as the primary day-to-day marketing executor for Workday Data Cloud, owning campaign planning and performance reporting for senior IT personas.

Salary

Base: $136,500 - $204,700 USD; Bonus/Equity: Eligible for Workday Bonus Plan and annual refresh stock grants; Benefits: Comprehensive benefits package described via link

Skills & Requirements

Must-have

  • 5-7 years B2B marketing experience
  • Direct experience marketing to CIO/CTO
  • Hands-on co-marketing with technology partners
  • Experience with data platforms or AI products
  • Full-funnel demand program execution

Nice-to-have

  • Test-and-learn mindset
  • Bias for action in ambiguous environments
  • Strong written communication skills
  • Ability to simplify technical topics
  • Highly organized with attention to detail

Key Requirements

  • 5-7 years of B2B marketing experience
  • Proven hands-on co-marketing experience with SI partners
  • Demonstrated experience marketing directly to CIO/CTO decision makers

Work Rights

Not specified

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