Analista De Customer Marketing Pleno - Shopper Marketing
Diageo PLC
Sao Paulo, Brazil
Shopper marketing experience
Customer marketing experience
Point of sale dynamics
This position acts as a bridge between brand purpose and shopper behavior, ensuring every interaction is relevant, impactful, and aligned with the buying journey
Job Summary
This position acts as a bridge between brand purpose and shopper behavior, ensuring every interaction is relevant, impactful, and aligned with the buying journey.
Your main challenges will include bringing brands to life in unique moments, planning strategic partnerships, orchestrating execution with mastery, designing the future of activations, and being a guardian of financial efficiency.
We are the world’s leading premium drinks company, with more than 200 brands sold in almost 180 countries, and we are looking for passionate individuals to join us in creating a career worth celebrating.
Matching Summary
This position acts as a bridge between brand purpose and shopper behavior, ensuring every interaction is relevant, impactful, and aligned with the buying journey.
Skills & Requirements
Must-have
Shopper Marketing experience
Customer Marketing experience
Point of Sale dynamics
Shopper journey understanding
Excel and PowerPoint proficiency
KPI tracking and performance analysis
Project planning and management
Budget control and financial discipline
Nice-to-have
Strategic partnership development
Inclusive culture advocacy
Global company collaboration
Creative initiative design
Brand purpose translation
Key Requirements
Higher education in Administration, Marketing, or related fields
Experience in Shopper Marketing or Trade Marketing
Advanced analytical capacity
Budget control experience
Negotiation and partner relationship skills
Intermediate/Advanced English proficiency (desirable)