Customer Marketing And Agency Activation, Analyst

AIA

5 years experience in insurance or financial services
Bachelor's degree in any discipline
Strong analytical skills and business acumen
This role supports the Customer Marketing unit by developing strategies to cross-sell and upsell insurance offerings to maximize customer lifetime value

Job Summary

  • This role supports the Customer Marketing unit by developing strategies to cross-sell and upsell insurance offerings to maximize customer lifetime value.
  • The successful candidate will analyze customer behavior across individual, takaful, corporate, and digital platforms to drive repeat purchases and loyalty.
  • You will collaborate closely with agency distribution teams and operate under Agile methodology to execute effective marketing campaigns.

Matching Summary

Match Score: 85

This role supports the Customer Marketing unit by developing strategies to cross-sell and upsell insurance offerings to maximize customer lifetime value.

Skills & Requirements

Must-have

  • 5 years experience in insurance or financial services
  • Bachelor's degree in any discipline
  • Strong analytical skills and business acumen
  • Experience with customer campaigns and product strategies
  • Agile methodology working experience

Nice-to-have

  • Prior medical repricing experience
  • Knowledge of takaful products
  • Excellent stakeholder management capability
  • Familiarity with front and back end systems
  • Ability to work across x-functional teams

Key Requirements

  • Bachelor's Degree required
  • 5 years industry experience minimum
  • Focus on products and customer campaigns

Work Rights

Not specified

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