Sr. Demand Generation Manager

Workday

Home Office, USA
Base: $115,200 usd - $172,800 usd; bonus/equity: e...
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Own pipeline contribution targets
Lead email, media, paid programs
Track and report pipeline influence weekly
** Workday is seeking a Sr. Demand Generation Manager to lead integrated marketing programs aimed at generating qualified pipeline and supporting revenue growth. The role demands strong experience in demand generation, campaign strategy, and cross-functional collaboration within a fully remote environment. **

Job Summary

  • The Global COE Marketing team drives demand generation strategy across all regions — AMER, EMEA, and APJ — fueling qualified pipeline that directly supports revenue growth.
  • This role owns end-to-end demand programs that convert awareness into qualified pipeline across segments and regions, serving as the connective tissue between marketing strategy and sales outcomes.
  • In return, we’ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul.

Matching Summary

Match Score: 75

** Workday is seeking a Sr. Demand Generation Manager to lead integrated marketing programs aimed at generating qualified pipeline and supporting revenue growth. The role demands strong experience in demand generation, campaign strategy, and cross-functional collaboration within a fully remote environment. **

Salary

Base: $115,200 USD - $172,800 USD; Bonus/Equity: Eligible for Workday Bonus Plan or commission/bonus, annual stock grants; Benefits: Comprehensive benefits

Skills & Requirements

Must-have

  • Own pipeline contribution targets
  • Lead email, media, paid programs
  • Track and report pipeline influence weekly
  • Deliver weekly demand generation performance summaries
  • Maintain a live dashboard tracking campaign KPIs
  • Content syndication, webinars, ABX

Nice-to-have

  • Sun-drenched optimism and drive
  • Courageous collaborators
  • Curious minds
  • Genuine care
  • Bold ideas

Key Requirements

  • 8+ years of experience with demand generation
  • 8+ years of experience in revenue tracking
  • Extensive experience in end-to-end ownership of webinars
  • Proficiency in campaign execution and data hygiene
  • Experience in strategic planning and campaign planning
  • Experience reviewing campaign performance data

Work Rights

Not specified

Tailored Resume

Cover Letter