This role is responsible for defining, delivering and scaling adoption of key capabilities that help our customers transform their unified customer data into actionable audiences and activate data for those audiences to personalize every experience across marketing, advertising and the Customer 360
Job Summary
This role is responsible for defining, delivering and scaling adoption of key capabilities that help our customers transform their unified customer data into actionable audiences and activate data for those audiences to personalize every experience across marketing, advertising and the Customer 360.
You will join a winning, highly visible team defining the vision, strategy, and execution for segmentation and activation with broad impact across Product, Engineering, GTM, and Salesforce’s largest enterprise customers.
Data 360 Segmentation and Activation sit at the heart of how Salesforce customers turn unified data into action.
Matching Summary
This role is responsible for defining, delivering and scaling adoption of key capabilities that help our customers transform their unified customer data into actionable audiences and activate data for those audiences to personalize every experience across marketing, advertising and the Customer 360.
Salary
Base: $218,400 - $365,200 annually; Base: $263,200 - $401,400 annually in select cities; Bonus/Equity: company bonus, incentive for sales roles, equity; Benefits: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), employee stock purchasing program
Skills & Requirements
Must-have
Product strategy and vision
End-to-end product leadership
Customer and market leadership
Cross-functional execution
Go-to-market and evangelism
Nice-to-have
Entrepreneurial mindset
Strategic product leader
Clarity and alignment
Marketing technology expertise
Key Requirements
12+ years of experience in product management
Proven experience building and scaling data platforms
Strong understanding of segmentation and activation concepts
Demonstrated ability to define and execute product roadmaps
Excellent communication skills
Bachelor’s degree or equivalent practical experience