Digital Analytics Specialist

Accenture

London, United Kingdom
Competitive basic salary; annual performance bonus...
Experience with google analytics or adobe analytics
Proficiency in tag management systems like gtm
Ability to develop and validate marketing mix models
The role involves setting strategic vision for digital analytics and establishing measurement strategies for client web and app assets

Job Summary

  • The role involves setting strategic vision for digital analytics and establishing measurement strategies for client web and app assets.
  • Candidates will collaborate with marketing teams to measure campaign effectiveness and assist in the development of robust marketing mix models.
  • Accenture offers a competitive salary, annual performance bonus, equity opportunities, and comprehensive benefits including 30 days of leave.

Matching Summary

The role involves setting strategic vision for digital analytics and establishing measurement strategies for client web and app assets.

Salary

Competitive basic salary; Annual performance bonus; Opportunities to acquire equity

Skills & Requirements

Must-have

  • Experience with Google Analytics or Adobe Analytics
  • Proficiency in Tag Management Systems like GTM
  • Ability to develop and validate Marketing Mix Models
  • Strong skills in data visualization tools like Tableau
  • Experience defining dataLayer structures

Nice-to-have

  • Background in retail or e-commerce environments
  • Experience with ContentSquare or Decibel platforms
  • Knowledge of MMM project collaboration
  • Passion for continuous improvement and innovation
  • Comfortable managing cross-functional teams

Key Requirements

  • Strong experience in digital analytics roles
  • Advanced understanding of matrixed organizations
  • Proven ability to interpret complex datasets

Work Rights

Not specified

Tailored Resume

Cover Letter