Performance Marketing Lead - Smartly

Smartly

Auckland, New Zealand
Not specified; not specified; not specified
On-site
Paid media strategy across search social display retargeting
Budget allocation and roi optimization for performance marketing
Designing structured creative and audience testing programmes
Smartly, a Datacom Company based in Auckland, is seeking a Performance Marketing Lead to oversee its paid acquisition channels. This role involves strategic planning, execution, and optimization of marketing campaigns to drive customer conversion and improve ROI

Job Summary

  • The role involves owning the end-to-end paid acquisition engine to deliver a steady stream of qualified pipeline while reducing CAC.
  • You will design and execute structured testing programmes across creative formats and audience segments to drive measurable conversion improvements.
  • Join a culture that values curiosity, experimentation, and data-driven insight while working on big-impact projects with real ownership.

Matching Summary

Match Score: 85

Smartly, a Datacom Company based in Auckland, is seeking a Performance Marketing Lead to oversee its paid acquisition channels. This role involves strategic planning, execution, and optimization of marketing campaigns to drive customer conversion and improve ROI.

Salary

Not specified; Not specified; Not specified

Skills & Requirements

Must-have

  • Paid media strategy across search social display retargeting
  • Budget allocation and ROI optimization for performance marketing
  • Designing structured creative and audience testing programmes
  • Building attribution models and performance dashboards
  • Managing Google Ads Meta LinkedIn and display campaigns

Nice-to-have

  • Data-driven decision making in fast-paced environment
  • Curiosity and active experimentation with new channels
  • Collaboration with product analytics and creative teams
  • Experience integrating paid acquisition with lifecycle marketing

Key Requirements

  • Deep hands-on expertise in planning and executing paid acquisition campaigns
  • Strong analytical capability to interpret campaign data and identify optimization opportunities
  • Ability to build and maintain accurate attribution models and performance dashboards

Work Rights

Not specified

Tailored Resume

Cover Letter