Marketing Coordinator

GoodYear

BR Central Office, Brazil
Product demand generation
Communication strategy implementation
Product portfolio management
The main purpose of the Marketing Coordinator is to build short/medium/long-term product demand based on industry, economic, competitive, and company strategy indicators

Job Summary

  • The main purpose of the Marketing Coordinator is to build short/medium/long-term product demand based on industry, economic, competitive, and company strategy indicators.
  • The role involves coordinating and implementing communication plans and strategies for product benefits and features aligned with business and channel strategies.
  • The Marketing Coordinator will be the main focal point for the Product Creation Process (PCP), responsible for delivering strategic information for Gate approvals.

Matching Summary

The main purpose of the Marketing Coordinator is to build short/medium/long-term product demand based on industry, economic, competitive, and company strategy indicators.

Skills & Requirements

Must-have

  • product demand generation
  • communication strategy implementation
  • product portfolio management
  • imported item tracking
  • sales team communication liaison

Nice-to-have

  • market positioning strategy
  • global strategy translation
  • field sales insights generation
  • customer relationship building

Key Requirements

  • 5 years of experience
  • Fluent English
  • Intermediate Spanish
  • Higher education degree

Work Rights

Not specified

Tailored Resume

Cover Letter