Contribute actively to the definition of B2B digital strategies (Display, Branding, Performance, SOME, VOL...), by analyzing business issues and client briefs to build structured and ambitious recommendations
Job Summary
Contribute actively to the definition of B2B digital strategies (Display, Branding, Performance, SOME, VOL...), by analyzing business issues and client briefs to build structured and ambitious recommendations.
Pilot digital campaigns from end-to-end: activation of systems, performance monitoring, results analysis, and production of reports to ensure achievement of set objectives, in a data-driven approach focused on optimization and business impact.
Dentsu France is committed to designing communication as a vector of social and environmental harmony, offering innovative working conditions including compensated remote work and numerous benefits related to parental leave and well-being.
Matching Summary
Contribute actively to the definition of B2B digital strategies (Display, Branding, Performance, SOME, VOL...), by analyzing business issues and client briefs to build structured and ambitious recommendations.
Skills & Requirements
Must-have
Digital media strategy
Campaign piloting and optimization
Data-driven performance analysis
Client brief analysis
Media partner collaboration
Nice-to-have
Innovation and market trends
Agile and silo-free environment
Social and environmental responsibility
Inclusive and fair work environment
Key Requirements
Minimum 3 years experience in a similar role in a media agency
Higher education (Bac+4/Bac+5) in Communication/Marketing/Advertising
Proficiency in digital levers (branding and performance)