Digital Marketing Strategist

WROC/RochesterFirst

Rochester, NY, United States
Base: $32,240; bonus/equity: commissions included;...
Not specified (assumed hybrid based on industry trends).
Digital native with platform knowledge
Strong project management skills
Proficiency in microsoft office powerpoint
WROC/RochesterFirst is seeking a Digital Marketing Strategist to enhance its digital advertising efforts in Rochester, NY. The ideal candidate should possess strong knowledge of digital advertising platforms and project management skills, and will work closely with sales teams to execute and optimize multi-media campaigns

Job Summary

  • The Digital Marketing Strategist will work with Sales Account Executives to create digital marketing recommendations and proposals while managing campaign execution and reporting.
  • Candidates must possess strong project management skills to handle a wide variety of order implementations and balance workload independently in a fast-changing environment.
  • The role offers access to cutting-edge digital solutions including CTV/OTT, Social, Display, and exclusive streaming channels backed by Nexstar Media Group resources.

Matching Summary

Match Score: 75

WROC/RochesterFirst is seeking a Digital Marketing Strategist to enhance its digital advertising efforts in Rochester, NY. The ideal candidate should possess strong knowledge of digital advertising platforms and project management skills, and will work closely with sales teams to execute and optimize multi-media campaigns.

Salary

Base: $32,240; Bonus/Equity: Commissions included; Benefits: Paid vacations, health insurance, 401K, and more

Skills & Requirements

Must-have

  • digital native with platform knowledge
  • strong project management skills
  • proficiency in Microsoft Office PowerPoint

Nice-to-have

  • positive and enthusiastic attitude
  • willingness to adapt quickly
  • desire to learn emerging digital technology

Key Requirements

  • One to two years media coordination experience or Bachelor's degree preferred
  • Google Adwords and Google Analytics certification preferred
  • Knowledge of order entry programs like Google AdManager, Wide Orbit, and Matrix preferred

Work Rights

Not specified

Tailored Resume

Cover Letter