G&c & Ricolino Marketing Lead Wacam

Mondelēz International

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Category strategy implementation
Consumer and category insight
Data-driven marketing
** Mondelēz International is seeking a G&c & Ricolino Marketing Lead for the Wacam region, responsible for developing and implementing category strategies for a portfolio exceeding USD 200 million, including iconic brands like Trident and Halls. The ideal candidate should have extensive experience in marketing and category leadership, particularly in CPG and multi-country roles, with a strong focus on data-driven decision-making. **

Job Summary

  • You create and implement future-proof category strategies that are grounded in deep consumer and category insight, data-driven and digitally integrated and that ensure profitable business growth beyond brand growth.
  • In this role, you will also help prioritize the strategic plan by selecting the right growth drivers and forecasting; lead a virtual community of marketeers; adopt competitive intel data and analytics for use on brands teams; and equip marketing leadership with access to scale, best practices and across-business-unit learnings.
  • This role is responsible for leading one of our largest categories at Mondelez, Gums & Candies, with iconic brands such as Trident, Halls, Bubbaloo, among others.

Matching Summary

Match Score: 75

** Mondelēz International is seeking a G&c & Ricolino Marketing Lead for the Wacam region, responsible for developing and implementing category strategies for a portfolio exceeding USD 200 million, including iconic brands like Trident and Halls. The ideal candidate should have extensive experience in marketing and category leadership, particularly in CPG and multi-country roles, with a strong focus on data-driven decision-making. **

Skills & Requirements

Must-have

  • Category strategy implementation
  • Consumer and category insight
  • Data-driven marketing
  • Digital integration
  • Profitable business growth
  • Cross-functional program leadership

Nice-to-have

  • Drive future and accelerate career
  • Collaborate across organization
  • Executive level influencing
  • Virtual community leadership

Key Requirements

  • +16-20 years of experience in CPG
  • Multi-country roles managing brands end-to-end
  • Management of portfolios exceeding USD 200 million
  • English at least B2 level

Work Rights

Not specified

Tailored Resume

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