Assistant Manager, Digital Marketing

Johnson & Johnson MedTech

Shanghai, China
End-to-end customer journey optimization
Platform visuals and content design
Campaign performance tracking and reporting
The mission of this position is to attract new wearers and grow ACUVUE's platform market share by optimizing the end-to-end customer journey

Job Summary

  • The mission of this position is to attract new wearers and grow ACUVUE's platform market share by optimizing the end-to-end customer journey.
  • Responsibilities include designing compelling platform visuals, managing in-store livestream content, and executing Gift-with-Purchase campaigns.
  • Candidates must monitor KPIs such as market share growth, store offtake, and media banner ROI to provide actionable insights.

Matching Summary

The mission of this position is to attract new wearers and grow ACUVUE's platform market share by optimizing the end-to-end customer journey.

Skills & Requirements

Must-have

  • End-to-end customer journey optimization
  • Platform visuals and content design
  • Campaign performance tracking and reporting

Nice-to-have

  • Design mindset for visual creatives
  • Strategic thinking for market growth
  • Experience with livestream content planning

Work Rights

Not specified

Tailored Resume

Cover Letter