Join Our Relationship Marketing Strategy Network At Merkle
Merkle
New York, New York, US
Fully remote
Omnichannel customer marketing strategies
First-party data personalization
1:1 people-based marketing
The Relationship Marketing Strategy team leads the development of omnichannel strategies leveraging first‑party data to deliver personalized customer experiences
Job Summary
The Relationship Marketing Strategy team leads the development of omnichannel strategies leveraging first‑party data to deliver personalized customer experiences.
Key responsibilities include leading the creation and delivery of integrated, omnichannel marketing strategies across CRM, email, SMS, mobile app, and web channels.
Benefits available include medical, vision, and dental insurance, life insurance, disability insurance, 401k, flexible paid time off, paid holidays, sick leave, and parental leave.
Matching Summary
The Relationship Marketing Strategy team leads the development of omnichannel strategies leveraging first‑party data to deliver personalized customer experiences.
Skills & Requirements
Must-have
omnichannel customer marketing strategies
first-party data personalization
1:1 people-based marketing
Salesforce Marketing Cloud
customer journey design
Nice-to-have
strategic and analytical thinking
data-driven decision-making
client relationship leadership
emerging technology curiosity
Key Requirements
Extensive experience developing strategies
Proven background working with first-party data
Understanding of segmentation methodologies
Familiarity with enterprise marketing automation platforms
Ability to translate insights into recommendations