Establish strategic frameworks for customer journey planning
Partner with campaign and channel leads
Integrate digital products and channels
Coles Supermarkets is seeking a Marketing Planning Manager for its Hawthorn East location, aimed at enhancing integrated marketing strategies and improving customer journeys. The role emphasizes collaboration with cross-functional teams and requires strong marketing experience along with strategic planning skills
Job Summary
As Marketing Planning Manager, you will help establish the frameworks, cadence and processes that connect campaigns, channels and commercial objectives into cohesive customer journeys.
You’ll play a key role in bringing structure and alignment to how marketing activity is planned and delivered across the business.
We offer flexible working options, office perks, discounts, and opportunities for learning and development.
Matching Summary
Match Score: 85
Coles Supermarkets is seeking a Marketing Planning Manager for its Hawthorn East location, aimed at enhancing integrated marketing strategies and improving customer journeys. The role emphasizes collaboration with cross-functional teams and requires strong marketing experience along with strategic planning skills.
Skills & Requirements
Must-have
Establish strategic frameworks for customer journey planning
Partner with campaign and channel leads
Integrate digital products and channels
Develop initiatives that enhance customer experience
Establish and govern campaign measurement frameworks
Lead prioritisation of test and learn initiatives
Nice-to-have
Bringing structure and alignment to marketing activity
Broader, more strategic marketing role
Positive work-life balance
Insight-led decision making
Key Requirements
5 years+ Marketing experience
Planning and activating campaigns across all channels
Experience working with cross-functional marketing teams
Tertiary qualifications in marketing or related discipline