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The CRM & SFE Specialist at Merck & Co., Inc. is responsible for managing CRM and Sales Force Effectiveness capabilities, ensuring data quality, user adoption, and compliance across various markets. The role requires expertise in Veeva CRM, Salesforce, and Salesforce Marketing Cloud, focusing on enhancing CRM functionalities to support omnichannel engagement and commercial effectiveness.
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Job Summary
The role owns the CRM and Sales Force Effectiveness capability, ensuring system reliability and high-value compliant use across markets.
As a Subject Matter Expert, the specialist performs hands-on configuration of Veeva CRM and Salesforce Marketing Cloud to support commercial execution.
The position requires managing IT service requests, coordinating releases, and translating business requirements into actionable roadmap priorities.
Matching Summary
Match Score: 75
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The CRM & SFE Specialist at Merck & Co., Inc. is responsible for managing CRM and Sales Force Effectiveness capabilities, ensuring data quality, user adoption, and compliance across various markets. The role requires expertise in Veeva CRM, Salesforce, and Salesforce Marketing Cloud, focusing on enhancing CRM functionalities to support omnichannel engagement and commercial effectiveness.
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Skills & Requirements
Must-have
Veeva CRM administration experience
Salesforce Marketing Cloud expertise
Sales Force Effectiveness governance
Omnichannel engagement execution
Data quality and compliance management
Nice-to-have
Coaching mindset for user adoption
Analytical continuous improvement focus
Experience with multi-country stakeholders
Strong stakeholder relationship management
Key Requirements
Degree in Business, Marketing, IT, or Data Analytics
Proven experience in CRM administration (Salesforce or Veeva)