Localized Marketing Manager

Caterpillar Inc.

Base: $147,760.00 - $221,640.00; bonus/equity: inc...
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Marketing tactics to attract customers
Increase walk-in traffic and lead volume
Advise dealers on marketing tools
** Caterpillar Inc. is seeking a Localized Marketing Manager for their Building Construction Product division. The ideal candidate will lead marketing initiatives aimed at increasing customer engagement and retail conversions while collaborating with dealers and internal stakeholders. **

Job Summary

  • Serve as the primary consultant to dealers with Cat Compact locations on marketing tactics designed to attract customers into Cat Compact stores, with a focus on increasing walk‑in traffic, lead volume, and retail conversions.
  • Lead, develop, and coach one or more team members, fostering strong capability in both strategic planning and execution; balance people leadership with hands-on contribution as a working manager.
  • Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience.

Matching Summary

Match Score: 75

** Caterpillar Inc. is seeking a Localized Marketing Manager for their Building Construction Product division. The ideal candidate will lead marketing initiatives aimed at increasing customer engagement and retail conversions while collaborating with dealers and internal stakeholders. **

Salary

Base: $147,760.00 - $221,640.00; Bonus/Equity: Incentive bonus; Benefits: Medical, dental, vision, PTO, 401(k), HSA, FSA, etc.

Skills & Requirements

Must-have

  • marketing tactics to attract customers
  • increase walk-in traffic and lead volume
  • advise dealers on marketing tools
  • collaborate with BCP stakeholders
  • marketing communications across channels
  • translate strategy into actionable plans

Nice-to-have

  • customer focus and satisfaction
  • creative problem-solving
  • relationship management skills
  • strategic thinking and planning
  • vendor/supplier management

Key Requirements

  • Experience tracking campaign performance
  • Experience supporting field teams
  • Industry, agency, or dealer experience
  • Previous supervisory experience
  • College degree or equivalent experience

Work Rights

Not specified

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