Diageo PLC is seeking a Media & Digital Transformation Manager in Budapest to lead media innovation and digital transformation initiatives across European markets. The role requires extensive experience in media planning, particularly in digital and AV channels, and offers an opportunity to shape marketing strategies for some of the world’s leading premium drink brands
Job Summary
This role supports the launch of the EU Media & Digital Centre to reshape how marketing is delivered across Europe with speed and scale.
The manager will drive innovation pilots, embed optimization practices, and ensure continuity in campaign execution for local markets.
Candidates must act as a key media planning partner for the GB market, collaborating closely with brand teams and agency partners like PHD.
Matching Summary
Match Score: 85
Diageo PLC is seeking a Media & Digital Transformation Manager in Budapest to lead media innovation and digital transformation initiatives across European markets. The role requires extensive experience in media planning, particularly in digital and AV channels, and offers an opportunity to shape marketing strategies for some of the world’s leading premium drink brands.
Skills & Requirements
Must-have
5-7 years media planning experience
GB market AV planning expertise
Digital media platform proficiency
Campaign performance data analysis
Regional media playbook development
Nice-to-have
Experience with AI-powered media planning
Strong social skills for cross-team collaboration
Knowledge of Diageo responsible marketing code
Background in retail media integration
Familiarity with programmatic expansion tools
Key Requirements
5-7 years media planning & buying experience
Minimum 3 years in digitally focused role
Proven experience delivering media in GB market
Solid understanding of GB and wider EU competitive landscape