Sr. Email Marketing Manager

Tripadvisor Group

London, United Kingdom
On-site
Braze experience
B2b email marketing campaigns
Lifecycle marketing
Responsible for the development and deployment of lifecycle trigger automations, adhoc promotions and engagement campaigns to ensure the business is positioned to drive long-term customer engagement and retention

Job Summary

  • Responsible for the development and deployment of lifecycle trigger automations, adhoc promotions and engagement campaigns to ensure the business is positioned to drive long-term customer engagement and retention.
  • Drive A/B testing methodology in partnership with internal stakeholders to improve email effectiveness.
  • Competitive compensation packages, flexible work arrangements, and a supportive, inclusive culture are offered.

Matching Summary

Responsible for the development and deployment of lifecycle trigger automations, adhoc promotions and engagement campaigns to ensure the business is positioned to drive long-term customer engagement and retention.

Skills & Requirements

Must-have

  • Braze experience
  • B2B email marketing campaigns
  • Lifecycle marketing
  • Cross-functional collaboration
  • A/B testing methodology
  • Email compliance knowledge

Nice-to-have

  • Creative thinker
  • Fast-paced environment
  • SQL experience
  • Velocity scripting knowledge
  • Custom objects knowledge
  • Curiosity and creativity
  • Data-driven analysis

Key Requirements

  • 5+ years’ experience in email marketing
  • B2B brand experience
  • Experience using Canva
  • Experience with Excel/Google Sheets
  • Experience with Big Query
  • AI tools experience

Work Rights

Not specified

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