Job Summary

• Responsible for the overall channel strategy formulation and execution of Abbott Medical Nutrition products on the Douyin platform, including Douyin stores, brand account matrix, live streaming sales, short video content seeding, and influencer collaborations.
• Deeply operate the Douyin e-commerce ecosystem by coordinating store operations, content marketing, traffic acquisition, and conversion optimization to achieve new customer acquisition goals and ROI targets.
• Manage and expand the influencer cooperation network, screen KOLs/KOCs matching the brand tone, and collaborate with marketing to enhance the brand's professional image and user trust.

Matching Summary

Skills & Requirements

Key Requirements

• Bachelor's degree or above
• 5 years work experience
• 3 years Douyin e-commerce operations experience
• Preferred majors: Marketing, Nutrition, Food Science, Medicine
• Familiarity with compliance requirements
• Proficient in Douyin backend and related tools

Work Rights