Associate Marketing Manager, Portfolio Growth

Wiley

Beijing, CN
Not specified; competitive compensation based on f...
Hybrid
Master's degree in stem preferred
2-5 years publishing or marketing experience
Fluent in english and mandarin
Wiley is seeking an Associate Marketing Manager for Portfolio Growth in Beijing to drive marketing initiatives for interdisciplinary journal portfolios. The role requires expertise in marketing strategies, budget management, and collaboration with global stakeholders, focusing on enhancing brand visibility and author engagement

Job Summary

  • This role focuses on developing and implementing marketing plans to drive article submissions, brand awareness, and author engagement within interdisciplinary journal portfolios in China.
  • The successful candidate will manage subject-focused WeChat accounts, execute precision digital campaigns, and organize virtual and hybrid author events to boost OA revenue.
  • Wiley offers a culture that values bold ideas, diverse perspectives, and provides meeting-free Friday afternoons to support professional development and deep work.

Matching Summary

Match Score: 85

Wiley is seeking an Associate Marketing Manager for Portfolio Growth in Beijing to drive marketing initiatives for interdisciplinary journal portfolios. The role requires expertise in marketing strategies, budget management, and collaboration with global stakeholders, focusing on enhancing brand visibility and author engagement.

Salary

Not specified; Competitive compensation based on factors including location and skills; Comprehensive benefits package included

Skills & Requirements

Must-have

  • Master's degree in STEM preferred
  • 2-5 years publishing or marketing experience
  • Fluent in English and Mandarin
  • Proficiency in Microsoft Office suite
  • Experience managing multi-channel campaigns

Nice-to-have

  • Overseas study background
  • Insight into researcher market trends
  • Experience leading global joint projects
  • Patience for customer feedback
  • Willingness to explore new tactics

Key Requirements

  • Master's degree (STEM preferred)
  • 2–5 years of industry experience
  • Fluent bilingual English and Mandarin skills
  • Strong analytical and problem-solving abilities

Work Rights

Not specified

Tailored Resume

Cover Letter