General Motors Australia & New Zealand is seeking a Senior Data Scientist for its Marketing Applied Sciences team, responsible for analytics-driven solutions to enhance marketing strategies. The role emphasizes expertise in marketing analytics, data modeling, and collaboration with cross-functional teams to optimize campaign effectiveness
Job Summary
The Marketing Applied Sciences team develops analytics-driven solutions to help GM Marketing Organizations achieve their business goals.
This role will work closely with teammates in Marketing Applied Sciences and stakeholders in GM’s Marketing organization to ensure objective performance evaluation and optimization of media strategy.
GM offers a variety of health and wellbeing benefit programs, including medical, dental, vision, retirement savings plan, and more.
Matching Summary
Match Score: 85
General Motors Australia & New Zealand is seeking a Senior Data Scientist for its Marketing Applied Sciences team, responsible for analytics-driven solutions to enhance marketing strategies. The role emphasizes expertise in marketing analytics, data modeling, and collaboration with cross-functional teams to optimize campaign effectiveness.
Salary
Base: $129,400 - $198,400; Bonus/Equity: Incentive pay program based on performance; Benefits: Medical, dental, vision, HSA, FSA, retirement savings plan, etc.
Skills & Requirements
Must-have
Marketing analytics methodology
Website, email, media measurement
Inferential and prescriptive methods
Data-driven solutions
Advanced data-driven modeling techniques
Python/R and SQL/Spark proficiency
Nice-to-have
Consumer-centric, prescriptive solutions
Constrained curiosity and experimentation
Cloud compute platforms (Azure, Databricks)
Key Requirements
Masters’s Degree and 5+ years experience
2+ years CRM, marketing analytics, or lifecycle management experience
Expertise in statistical concepts for modeling
Expertise in statistical methods for campaign measurement