Not specified (assumed hybrid based on typical corporate practices).
Consumer insights-driven innovation
Integrated marketing strategies
End-to-end campaign planning
Mondelēz International is seeking a Brand Manager for Oreo Snacks in China, responsible for innovation, strategic planning, and integrated marketing campaigns. The ideal candidate will have experience in brand management, a strong understanding of consumer insights, and the ability to lead cross-functional teams
Job Summary
Lead consumer insights-driven innovation to identify high-potential snacking opportunities that align with Oreo’s brand equity while delivering disruptive, sensory-rich experiences.
Develop and execute integrated marketing strategies to grow Oreo Snack’s market share and strengthen brand relevance.
Lead end-to-end planning and execution of integrated marketing campaigns across digital, social, traditional media, and experiential platforms.
Matching Summary
Match Score: 85
Mondelēz International is seeking a Brand Manager for Oreo Snacks in China, responsible for innovation, strategic planning, and integrated marketing campaigns. The ideal candidate will have experience in brand management, a strong understanding of consumer insights, and the ability to lead cross-functional teams.
Skills & Requirements
Must-have
consumer insights-driven innovation
integrated marketing strategies
end-to-end campaign planning
marketing budget management
data-driven decision-making
Nice-to-have
passion for brands
creating unique consumer experiences
collaboration and leadership skills
Key Requirements
Bachelor’s degree in Marketing, Business Administration, or related field
3-5 years experience in brand management
FMCG or food & beverage industry experience preferred