Understand the basic campaign structure, targeting options, best practices, and optimization strategies of Google Ads (especially for Search), Facebook Ads, TikTok Ads, Programmatic, LINE Ads Platform and In-app ads for Lazada and Shopee
Job Summary
Understand the basic campaign structure, targeting options, best practices, and optimization strategies of Google Ads (especially for Search), Facebook Ads, TikTok Ads, Programmatic, LINE Ads Platform and In-app ads for Lazada and Shopee.
Showcase your analytical skills to interpret data from ad, measurement, and analytics platforms to solve complex campaign and business problems for clients.
Orchestrate eCommerce and best practices across dentsu’s business units, ensuring digital planning consistency and achievement of business KPIs.
Matching Summary
Understand the basic campaign structure, targeting options, best practices, and optimization strategies of Google Ads (especially for Search), Facebook Ads, TikTok Ads, Programmatic, LINE Ads Platform and In-app ads for Lazada and Shopee.
Skills & Requirements
Must-have
real-time bidding process
Google Ads, Facebook Ads, TikTok Ads
Programmatic, LINE Ads Platform
website tagging and audience strategies
analytical skills to interpret data
eCommerce media planning
Develop dashboards for clients
Nice-to-have
eCommerce thought-leadership
bespoke innovations
capability-building in digital and commerce
Key Requirements
1-2+ years experience in biddable media
Bachelor’s degree in data, statistics, media, advertising, marketing