This role owns the activation end-to-end, focusing on recovering stalled applicants and converting approved customers into paying policyholders
Job Summary
This role owns the activation end-to-end, focusing on recovering stalled applicants and converting approved customers into paying policyholders.
The candidate will run a high-velocity experimentation program with 10+ well-designed tests per quarter to drive step-to-step conversion lift.
Success requires operating like a product manager, thinking like a data scientist, and shipping work as an operator within a life insurance technology company.
Matching Summary
This role owns the activation end-to-end, focusing on recovering stalled applicants and converting approved customers into paying policyholders.
Skills & Requirements
Must-have
7-10+ years lifecycle marketing experience
SQL proficiency for data analysis
High-velocity experimentation program design
In-product intervention strategy
CRM stack administration (Iterable, Regal)
Product-led growth loop design
Nice-to-have
AI-native workflow system design
LLM-powered copy and QA generation
Strategic tradeoff debate skills
Operational spine leadership
Statistical integrity enforcement
Key Requirements
7-10+ years in lifecycle marketing or growth product management
Experience at B2C tech, fintech, SaaS, or marketplace companies
Demonstrated impact on LTV, retention, or activation metrics