Head Of Digital Customer Engagement

AstraZeneca

London, United Kingdom
Competitive salary + pyckage; not specified; not s...
Digital marketing strategy leadership
Omnichannel customer engagement
Data-driven personalization strategies
This role offers a rare opportunity to define the next phase of digital customer engagement ambition in the UK for AstraZeneca

Job Summary

  • This role offers a rare opportunity to define the next phase of digital customer engagement ambition in the UK for AstraZeneca.
  • The successful candidate will lead a specialist team to improve content, media, and technology integration for measurable business outcomes.
  • Success requires driving smarter use of data, AI, and the MarTech stack while ensuring campaigns are compliant and effective at pace.

Matching Summary

This role offers a rare opportunity to define the next phase of digital customer engagement ambition in the UK for AstraZeneca.

Salary

Competitive salary and package; Not specified; Not specified

Skills & Requirements

Must-have

  • Digital marketing strategy leadership
  • Omnichannel customer engagement
  • Data-driven personalization strategies
  • MarTech stack management expertise
  • Senior stakeholder influence skills
  • Regulated environment experience

Nice-to-have

  • Healthcare or pharmaceutical background
  • Generative AI implementation knowledge
  • Global Centre of Excellence collaboration
  • Salesforce Marketing Cloud proficiency
  • ABPI compliance understanding
  • High-performing team building

Key Requirements

  • Significant experience in digital marketing and commercial transformation
  • Proven ability to influence senior leaders as a strategic thought partner
  • Experience leading teams directly or through matrix leadership structures

Work Rights

Not specified

Tailored Resume

Cover Letter