Senior Analyst Paid Search

JetBlue Airways

Long Island City, NY, US
Base: $66,000.00 - $103,100.00 py; bonus/equity: n...
On-site
Google ads
Microsoft ads
Campaign structures
JetBlue Airways is seeking a Senior Analyst Paid Search to lead the development and management of in-house search engine marketing campaigns. This role focuses on optimizing paid search strategies across various platforms, directly influencing the company's branding and revenue

Job Summary

  • Lead day-to-day hands-on management of paid search campaigns across Google Search, YouTube, and other search platforms, ensuring campaigns are set up correctly, optimized, and delivering on KPIs.
  • Build, implement, and maintain campaign structures, including naming conventions, keyword architecture, bidding strategies, audience lists, and tracking for accurate performance measurement.
  • Serve as an influential voice in the organization, helping shape the paid search strategy and make meaningful impact on the brand during this critical transition to in-house capabilities.

Matching Summary

Match Score: 85

JetBlue Airways is seeking a Senior Analyst Paid Search to lead the development and management of in-house search engine marketing campaigns. This role focuses on optimizing paid search strategies across various platforms, directly influencing the company's branding and revenue.

Salary

Base: $66,000.00 - $103,100.00 per year; Bonus/Equity: Not specified; Benefits: Healthcare, 401(k) plan and company match, crewmember stock purchase plan, disability coverage, life insurance, free travel

Skills & Requirements

Must-have

  • Google Ads
  • Microsoft Ads
  • campaign structures
  • keyword strategy
  • bidding strategies
  • tracking and reporting

Nice-to-have

  • influential voice
  • media innovation
  • organizational fit
  • Safety Ambassador

Key Requirements

  • Bachelor's Degree or High School Diploma/GED with 4 years experience
  • 3 years hands-on paid media experience
  • Google Ads and other search platforms expertise
  • Experience with Google Search, YouTube, Demand Gen, Performance Max, Bing Ads
  • Experience building campaign processes
  • Experience leveraging first-party data
  • Experience using analytics and reporting tools
  • Authorization to work in the US required

Work Rights

Authorization to work in the US required

Tailored Resume

Cover Letter