Senior Digital Marketing Specialist (user Marketing & Product Adoption)

Wolters Kluwer

Base: $71,300.00 - $124,500.00 usd; bonus: eligibl...
Onsite
3+ years digital lifecycle marketing experience
Hands-on execution of post-sale lifecycle programs
Experience with marketo and salesforce platforms
This role is critical for building a best-in-class post-sale, user-centric lifecycle marketing capability across the Wolters Kluwer Health portfolio

Job Summary

  • This role is critical for building a best-in-class post-sale, user-centric lifecycle marketing capability across the Wolters Kluwer Health portfolio.
  • The specialist will drive faster time-to-value and feature adoption, particularly for AI-enabled capabilities and mobile app workflows within a recurring SaaS model.
  • Wolters Kluwer offers competitive benefits including medical, dental, vision plans, 401(k), tuition assistance, and paid parental leave.

Matching Summary

This role is critical for building a best-in-class post-sale, user-centric lifecycle marketing capability across the Wolters Kluwer Health portfolio.

Salary

Base: $71,300.00 - $124,500.00 USD; Bonus: Eligible; Benefits: Medical, Dental, Vision, 401(k), Tuition Assistance, Paid Parental Leave

Skills & Requirements

Must-have

  • 3+ years digital lifecycle marketing experience
  • Hands-on execution of post-sale lifecycle programs
  • Experience with Marketo and Salesforce platforms
  • Behavior-based trigger campaign design
  • SaaS or B2B2C subscription environment background

Nice-to-have

  • Experience with Pendo or product analytics tools
  • Interest in AI-enabled marketing automation
  • Strong analytical skills for usage data translation
  • Collaborative mindset in matrixed teams
  • Passion for improving customer experience

Key Requirements

  • Bachelor's degree in Marketing, Communications, Business, or related field
  • 3+ years of experience in digital, customer, or lifecycle marketing
  • Demonstrated experience executing behavior-based lifecycle campaigns

Work Rights

Not specified

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