Principal, Workday Marketplace Marketing Lead

Workday

Not specified; not specified; not specified
**
8+ years b2b saas marketing experience
Proven pipeline and revenue impact delivery
Experience with partner ecosystems or marketplaces
** Workday is seeking a Principal, Workday Marketplace Marketing Lead to develop and execute marketing strategies that enhance the visibility and adoption of the Workday Marketplace. The ideal candidate will have extensive experience in B2B SaaS marketing, particularly within partner ecosystems, and will play a crucial role in driving growth and pipeline impact through innovative marketing programs. **

Job Summary

  • This role owns the marketing strategy to drive growth, adoption, and revenue impact from the Workday Marketplace ecosystem.
  • The successful candidate will design and execute co-marketing programs with priority partners while optimizing the entire marketing funnel.
  • Workday offers a flexible work approach requiring at least 50% time in-office or in the field to deepen connections and community.

Matching Summary

Match Score: 75

** Workday is seeking a Principal, Workday Marketplace Marketing Lead to develop and execute marketing strategies that enhance the visibility and adoption of the Workday Marketplace. The ideal candidate will have extensive experience in B2B SaaS marketing, particularly within partner ecosystems, and will play a crucial role in driving growth and pipeline impact through innovative marketing programs. **

Salary

Not specified; Not specified; Not specified

Skills & Requirements

Must-have

  • 8+ years B2B SaaS marketing experience
  • Proven pipeline and revenue impact delivery
  • Experience with partner ecosystems or marketplaces
  • Strong analytical skills for performance data
  • Funnel optimization from traffic to conversion

Nice-to-have

  • Co-marketing program development in cloud ecosystems
  • Integrated campaign execution across digital channels
  • Hands-on experimentation and conversion optimization
  • Ability to translate technical solutions into value props
  • Strong storytelling and cross-functional collaboration

Key Requirements

  • 8+ years of B2B SaaS marketing experience
  • Experience working within partner ecosystems
  • Demonstrated ability to deliver measurable pipeline impact

Work Rights

Not specified

Tailored Resume

Cover Letter