The Web Content Lead is responsible for overseeing the strategy and execution of building and publishing pages on WGU’s marketing site for assigned vertical and functional areas
Job Summary
The Web Content Lead is responsible for overseeing the strategy and execution of building and publishing pages on WGU’s marketing site for assigned vertical and functional areas.
This role provides guidance and expertise to Content Specialists, ensuring site content is complete, accurate, and consistently updated.
The Web Content Team Lead works with user experience and customer journey experts to improve and personalize customer journeys on the website, understand and shift user behavior, and improve conversion rates.
Matching Summary
The Web Content Lead is responsible for overseeing the strategy and execution of building and publishing pages on WGU’s marketing site for assigned vertical and functional areas.
Salary
$97,100.00 - $145,600.00
Skills & Requirements
Must-have
Web content strategy
CMS expertise
User journey optimization
Conversion rate improvement
Stakeholder relationship management
Nice-to-have
Higher education industry experience
HTML or markdown knowledge
Key Requirements
6+ years of experience with CMS
5+ years in website management
5+ years of website content experience
Bachelor’s Degree or equivalent relevant experience