Diageo is seeking a Brand Curator for its Reserve business in Lagos, Nigeria, focusing on luxury spirits and enhancing consumer experiences in trendy venues. The ideal candidate should have experience in luxury brand marketing, particularly within the spirits, hospitality, or food and beverage sectors
Job Summary
The Brand Curator role is critical to delivering Diageo's luxury manifesto of crafting elevated and aspirational experiences by participating with people, in the places, at the moments where consumers socialize.
This role involves co-creating high-profile, talkable brand experiences with influential on-trade venues, linking cultural trends, brand truths, and venue concepts to drive earned amplification.
Key responsibilities include developing content calendars, supervising content creation and capture, and providing inputs for content amplification across various channels to measure and optimize performance.
Matching Summary
Match Score: 85
Diageo is seeking a Brand Curator for its Reserve business in Lagos, Nigeria, focusing on luxury spirits and enhancing consumer experiences in trendy venues. The ideal candidate should have experience in luxury brand marketing, particularly within the spirits, hospitality, or food and beverage sectors.
Skills & Requirements
Must-have
On-Trade activation strategy
Luxury brand building
Content generation and amplification
Trend leading venue partnerships
Relationship building with stakeholders
Nice-to-have
Storyteller with multifaceted ideas
Passion for luxury brands
Positive relationships with trade
Social-first content approach
Key Requirements
3+ years of experience with luxury brands
Experience in luxury sales, experiential marketing, or customer marketing
Experience in public relations, events, influencer management