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Charles & Keith is seeking a Content Strategy Manager in Singapore to lead the development and execution of content strategies that enhance brand excitement and drive demand generation. The ideal candidate will have over eight years of experience in content strategy and brand marketing, demonstrating a strong ability to create culturally relevant content that aligns with the company's commercial priorities.
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Job Summary
The role involves creating end-to-end content strategies that fuel brand excitement and support demand generation aligned with commercial priorities.
Candidates will lead content strategy for key global brand image-led collaborations, pop-ups, and special projects while managing celebrity partnerships.
Success requires translating performance insights into stronger briefs and sharper ideas to optimize content across the awareness, consideration, and conversion funnel.
Matching Summary
Match Score: 75
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Charles & Keith is seeking a Content Strategy Manager in Singapore to lead the development and execution of content strategies that enhance brand excitement and drive demand generation. The ideal candidate will have over eight years of experience in content strategy and brand marketing, demonstrating a strong ability to create culturally relevant content that aligns with the company's commercial priorities.
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Skills & Requirements
Must-have
8+ years content strategy experience
Brand marketing and creative planning
Campaign collaboration management
Data-driven content optimization
Cultural trend analysis
Nice-to-have
Celebrity partnership management
Emerging media experimentation
Matrix organization collaboration
Fashion industry cultural curiosity
Global brand image leadership
Key Requirements
Bachelor's Degree in Marketing or related field
More than 8 years of experience in content strategy